We all use marketing tools while working for different purposes. You can need it while working online with your colleagues at the same time, keeping track of your projects, checking your work before it goes live, scheduling your social media posts, etc., but you definitely need it at some point to keep track of your work.

Digital Marketing Categories

In order to help you with any of your objectives, some of these are free of charge for those on a tight budget, we put together a comprehensive list of digital marketing tools.

Whether it’s managing customer relationships, gaining leads, or uncovering new marketing opportunities, this list can serve as the basis for a strong marketing group.

  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • PPC (Pay-per-click)
  • SMM (Social Media Marketing)
  • Content Marketing
  • Email Marketing
  • Influencer / Affiliate Marketing
  • Viral Marketing
  • Radio Advertising
  • Television Advertising
  • Mobile Advertising
Digital marketing tools

Here are some digital marketing tools that will make starting a business easier:

  • MailChimp
  • HubSpot
  • Trello
  • Hootsuite
  • Google Analytics
  • KISSmetrics
  • FollowerWonk
  • All-in-One SEO Pack (for WordPress)
  • Buzzsumo
  • Crazy Egg
  • Ubersuggest
  • CoFoundersLab
  • Adobe Sign
  • Drobox
  • Google Business Suite products
  • oDeskWork
  • Upwork
  • Fiverr
  • OmniFocus
  • Zoom
  • Toggl

The first step is to create a solid digital marketing strategy — one that includes social media marketing, search engine optimization, email marketing, and consistent, valuable content that truly addresses your audience.

Ensuring the success of your business means using the right digital marketing tools at the right time. I hope this list will help you in your digital marketing efforts and bring you the success you seek.