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When the marketers of a multinational telecoms business tried to reduce customer turnover, the companies decided to employ artificial intelligence to find out which clients are most likely to fail. Armed with the AI forecasts, the risky clients were flooded with promos that enabled them to stay. Yet...
You’ve probably heard of the standard IT jobs like software development, data analysis, and cybersecurity. However, you’ve never heard of a position called a marketing technologist. A marketing technologist is a tech profession, but one that also has a strong focus on business and market...
A lot has changed in the technology landscape over the past 10 years, especially in the world of marketing. So, as we enter a new decade, what awaits marketing professionals? It would be a dream for many to have a 2022 –Martech vision that could predict the future, but that might be a bit ambi...
When you imagine what computer science (AI) appears like, you may consider a man-made consciousness developed by humans, as many fantasy movies portray. Aside from the realm of imagination, AI is simply a technology that will execute activities that ordinarily require human intellect. This includes ...
MarTech
Consider a tech company that doesn’t use digital marketing or a marketing firm that doesn’t use technology. How can a business survive without technology or marketing? Seems impossible, doesn’t it? As we all know, technology is changing at an excellent pace which could be a fair qu...
You don’t have to look far to find statistics and predictions about the future impact of artificial intelligence (AI). Many companies have become highly dependent on artificial intelligence, and they have played a major role in facilitating the work of companies. Analyst giant Forrester has cl...
Social media marketing first started with publishing. Companies were sharing their content on social media to generate traffic to their websites and, hopefully, sales. However, social media has matured beyond just being a place to broadcast content. Nowadays, companies use social media in a myriad o...
The growth hack concept mainly focuses on increasing the number of customers and users of your project. Therefore, it uses unconventional out-of-the-box tools that help startups quickly market their services and products at the lowest possible cost. In 2010, Sean Ellis, one of Silicon Valley’s...