Category Archives: Digital Marketing

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When the marketers of a multinational telecoms business tried to reduce customer turnover, the companies decided to employ artificial intelligence to find out which clients are most likely to fail. Armed with the AI forecasts, the risky clients were flooded with promos that enabled them to stay. Yet...
You’ve probably heard of the standard IT jobs like software development, data analysis, and cybersecurity. However, you’ve never heard of a position called a marketing technologist. A marketing technologist is a tech profession, but one that also has a strong focus on business and market...
A lot has changed in the technology landscape over the past 10 years, especially in the world of marketing. So, as we enter a new decade, what awaits marketing professionals? It would be a dream for many to have a 2022 –Martech vision that could predict the future, but that might be a bit ambi...
When you imagine what computer science (AI) appears like, you may consider a man-made consciousness developed by humans, as many fantasy movies portray. Aside from the realm of imagination, AI is simply a technology that will execute activities that ordinarily require human intellect. This includes ...
MarTech
Consider a tech company that doesn’t use digital marketing or a marketing firm that doesn’t use technology. How can a business survive without technology or marketing? Seems impossible, doesn’t it? As we all know, technology is changing at an excellent pace which could be a fair qu...
You don’t have to look far to find statistics and predictions about the future impact of artificial intelligence (AI). Many companies have become highly dependent on artificial intelligence, and they have played a major role in facilitating the work of companies. Analyst giant Forrester has cl...
CRM represents the management of customer relations CRM software is, as its name suggests, the system for managing customer relations. As well as, CRM ensures that every step of interaction with consumers runs smoothly and efficiently to increase overall profits. The software collects customer data ...
Today’s global economy is undergoing major changes, and the tactics currently used in brand marketing have moved to a completely different level. Most companies suffer from a great competition and are constantly seeking to create creative and innovative ideas to maintain their position among t...