Social media marketing first started with publishing. Companies were sharing their content on social media to generate traffic to their websites and, hopefully, sales. However, social media has matured beyond just being a place to broadcast content. Nowadays, companies use social media in a myriad of different ways.

Moreover, before you start creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map – you may have fun, but you will likely be wasted.

What is social media marketing?

Social media marketing is a type of e-marketing that refers to the process of winning visitors to your website or customers to serve you or your product by attracting their attention through social networking sites and networks. This type of marketing focuses on effort in creating content that attracts readers’ attention and encourages them to share it on social networks. To reach customers automatically without the constant need to update or publish content manually.

The importance of social media marketing

There are various reasons why your company needs social media marketing. We’ve created a list of four useful reasons to keep in mind:

  1. Increase Brand Awareness
  2. Generate Leads and Boost Conversions
  3. Foster Relationships with Customers
  4. Learn From Competitors
Types of social media

These are the most prominent types of social media:

  • Social networks
  • Media sharing networks 
  • Discussion forums
  • Bookmarking and content curation networks
  • Consumer review networks 
  • Blogging and publishing networks 
  • Interest-based networks
  • Social shopping networks
  • Sharing economy networks
  • Anonymous social networks
10 Social media content planning tools
  • Loomly
  •  ContentCal
  •  MarketMuse
  •  Trello
  •  DYNO Mapper
  • Content Snare
  •  Asana
  •  Concured
  • GatherContent

Social media marketing is a powerful way to reach prospective clients for companies of all sizes. Your customers already interact with brands through social media, and if you are not talking directly to your audience via social platforms such as Facebook, Twitter, Instagram, and Pinterest, you are missing out! Great social media marketing can bring remarkable success to your business, create loyal brand advocates and even increase sales and customers.