Today’s global economy is undergoing major changes, and the tactics currently used in brand marketing have moved to a completely different level. Most companies suffer from a great competition and are constantly seeking to create creative and innovative ideas to maintain their position among their competitors. Not only that, the days of marketing through traditional media such as publications or television advertisements have passed and were replaced by social media to control the marketing process in a constantly changing economy.
Top 6 Local Marketing Challenges for Small Businesses
Attracting new customers.
Operating a business that has multiple locations.
Operating a business by yourself.
Building an online social presence.
Overdependence on referrals from existing customers.
Running effectively paid marketing campaigns.
The four most common barriers to better brand-to-local marketing
- Leadership Doesn’t Prioritize the Brand-to-Local Problem
- Resistance From Creative Teams Regarding Local Marketing
- Immature Brand Execution
- Chaotic Martech Stack
The best Examples of Brand-to-Local Execution
Have a look at some of the examples below to get a more realistic idea of the business impact that a brand-to-local strategy to your organization:
- Front Burner Brands (The Melting Pot)
- Marriott
- Polaris
The bottom line
Brand-to-local marketing is the evolving discipline in multi-location companies, which use a permission-based set of tools and interfaces to deploy brand-approved marketing assets (images, templates, content, logos, etc). Brands-to-local execution requires highly scalable and highly intuitive technology platforms, which are designed to enable users with little or no training in the classic marketing disciplines to produce polished, marketing products compliant with brands.
